Sheridan Labbé is a creative strategist, speaker, host, and experience builder who helps people transform ideas into meaningful action. With a career spanning technology, marketing, editorial strategy, experiential marketing, and community building, she has partnered with global brands, growing businesses, creative founders, and community organizations to develop strategies, campaigns, and experiences that connect people and move ideas forward.
Her work has included editorial strategy, brand messaging, product marketing, content ecosystems, experiential campaigns, audience growth, and community-centered initiatives—all rooted in the belief that the best ideas come to life through curiosity, creativity, and thoughtful execution.
Beyond her work behind the scenes, Sheridan has spent more than a decade creating conversations that matter. Since launching her first interview series in 2014, she has produced, hosted, and appeared in dozens of interviews, podcasts, and live conversations exploring entrepreneurship, creativity, leadership, relationships, and personal growth. That passion continues through The Sheridan Show, where she brings together entrepreneurs, creators, leaders, and changemakers for thoughtful conversations that expand perspectives and celebrate the stories behind success.
Whether she's consulting with brands, speaking on stage, hosting an event, or interviewing a guest, Sheridan creates spaces where people feel seen, ideas grow, and meaningful connections are made.
Because she believes the right conversation can change everything.
KEY ACHIEVEMENTS & IMPACT
Creative Direction & Production
Sheridan brings stories to life with vision, precision, and cultural resonance—crafting emotionally rich campaigns that don't just look good, but move people and revenue.
01
Directed 50+ brand-forward events blending casting, styling, scripting, and on-site production to elevate storytelling and brand recognition across fashion, lifestyle, and wellness spaces.
02
Led creative development across multi-channel campaigns — including TV, social, and in-app — producing standout content that fueled both trust and growth.
03
Spearheaded the “Member Stories” campaign at Credit Karma, merging heartfelt storytelling with performance media targeting to drive $1.2M+ in revenue.
04
Executed four national TV campaigns with 320% ROI, marrying visual identity with media strategy to strengthen brand voice and market presence.
05
Repositioned legacy communications into personalized alerts, transforming one of Credit Karma’s most used touchpoints and generating 20% of total daily user activity.
Growth &
Operational Execution
Sheridan pairs creative spark with operational excellence. She sees both the big picture and the bottom line — scaling vision with intention and precision.
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Generated $1.05B in vertical revenue (+47% YoY) through lifecycle marketing strategy across owned channels, including a 327% increase in push notification revenue ($75M).
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Doubled annual Tax revenue by optimizing storytelling and simplifying calls to action, resulting in an 18% lift in completed filings.
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Helped 5M+ users connect financial accounts in-app, unlocking one of Credit Karma’s most powerful personalization levers and impacting 12% of daily active users.
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Directed campaign transitions and operational updates that improved speed to market, data accuracy, and internal workflow alignment.
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Led cross-functional collaboration across design, engineering, content, and media, turning high-level vision into repeatable, performance-driven execution.
THE SHERIDAN SIGNATURE
Audacious creativity, cultural intuition, and operational excellence that transforms vision into legacy.
Marketing & Editorial Strategy
Together we'll bring structure to your vision, uncover opportunities, and create strategies you can confidently execute.
Experiential Marketing & Event Strategy
I'll help you design moments that connect people to your mission and leave a lasting impression.
The Sheridan Session
The Sheridan Session is a focused advisory experience for founders, professionals, creatives, and anyone navigating an important decision, new idea, or season of growth.
Speaking
I speak on curiosity, creativity, leadership, reinvention, marketing, community, and building a life that reflects who you truly are.
Hosting & Media
I bring curiosity, preparation, warmth, and the ability to make meaningful conversations feel effortless.
Interior Styling & Creative Spaces
Together, we'll shape spaces that feel intentional, inviting, and uniquely yours.
Let’s create something the world can feel.
Book Your Free Strategy Session Now