Sheridan Labbé is a visionary, creative force who transforms brand moments into cultural movements. Blending strategy, storytelling, and innovation, she designs immersive experiences that don’t just inspire audiences — they create belonging.
A strategic powerhouse, Sheridan’s true superpower is building community. She has the rare ability to design culturally relevant, emotionally resonant experiences where audiences feel seen, valued, and part of something bigger. Her work transforms casual engagement into deep brand loyalty, turning participants into passionate advocates who stay connected long after the moment ends.
Now, she’s ready to step into her next chapter: leading experiential marketing, creative direction, and brand activations that don’t just bring people together — they build movements.
SHE’S NOT JUST CURATING EVENTS.
SHE’S CREATING COMMUNITIES THAT LAST.
KEY ACHIEVEMENTS & IMPACT
Creative Direction & Production
Sheridan brings stories to life with vision, precision, and cultural resonance—crafting emotionally rich campaigns that don't just look good, but move people and revenue.
01
Directed 50+ brand-forward events blending casting, styling, scripting, and on-site production to elevate storytelling and brand recognition across fashion, lifestyle, and wellness spaces.
02
Led creative development across multi-channel campaigns — including TV, social, and in-app — producing standout content that fueled both trust and growth.
03
Spearheaded the “Member Stories” campaign at Credit Karma, merging heartfelt storytelling with performance media targeting to drive $1.2M+ in revenue.
04
Executed four national TV campaigns with 320% ROI, marrying visual identity with media strategy to strengthen brand voice and market presence.
05
Repositioned legacy communications into personalized alerts, transforming one of Credit Karma’s most used touchpoints and generating 20% of total daily user activity.
Growth &
Operational Execution
Sheridan pairs creative spark with operational excellence. She sees both the big picture and the bottom line — scaling vision with intention and precision.
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Generated $1.05B in vertical revenue (+47% YoY) through lifecycle marketing strategy across owned channels, including a 327% increase in push notification revenue ($75M).
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Doubled annual Tax revenue by optimizing storytelling and simplifying calls to action, resulting in an 18% lift in completed filings.
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Helped 5M+ users connect financial accounts in-app, unlocking one of Credit Karma’s most powerful personalization levers and impacting 12% of daily active users.
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Directed campaign transitions and operational updates that improved speed to market, data accuracy, and internal workflow alignment.
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Led cross-functional collaboration across design, engineering, content, and media, turning high-level vision into repeatable, performance-driven execution.
THE SHERIDAN SIGNATURE
Audacious creativity, cultural intuition, and operational excellence that transforms vision into legacy.
Bold Foresight
Sees what’s coming before it’s clear to the crowd — and isn’t afraid to bet big. Sheridan brings bold, business-minded vision to every creative move, aligning strategy with impact from day one.
Cultural Command
Leads with representation, relevance, and roots. Sheridan doesn’t just nod to culture — she lives it, creating space for real voices, real connection, and real change.
Intuitive Audience
Alignment
Designs like she knows your audience — because she does. Every campaign, event, and experience is built with people in mind, creating emotional resonance that turns attention into action.
Relentless Execution
Creative ideas are only as strong as the systems behind them. From million-dollar budgets to multi-city rollouts, Sheridan builds structure around vision — delivering results that scale and stick.
Narrative with Nerve
Tells stories that stop people mid-scroll — then stay with them. Sheridan crafts content that’s as heartfelt as it is high-performing, weaving creative strategy into campaigns that actually convert.
Let’s create something the world can feel.
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